Morning admiration: West Elm.

Is it just me, or has West Elm really stepped it up a notch?

I've always admired their products, but now it seems as if they've made a valiant effort to fuse their sleek, modern designs with eclectic pairings--I love how they've made modern (which can be completely austere) so cozy and warm. Their photo-styling is on-point, and those paint colors! Love the dark gray in the first photo--and I'm seriously considering emailing the company to find out where that stunning accordion swing lamp came from. I've somewhat stalked their site--it's got to be an outside find.

Well done, West Elm...I'm now more of a fan than ever.
My bank account certainly won't thank you.