have you seen?

Madewell.
A sister company to JCrew...and an awesome one at that.

I love their relaxed, casual style...their clothing just screams "take me to the beach."

And, like J Crew, their website invites you in with amazing collages of their products and an incredibly well-styled (short, but certainly sweet) lookbook.
Best of all? MW's prices are on the reasonable side.
Definitely worth a little perusing, if you haven't yet had the chance.